Season four of Ex’s Vancouver-based webcast, plus his on-the-ground event coverage and numerous tutorials, are the newest additions to the publication’s video offerings.
“Expert Joints is a multi-platform media outlet offering a voice to cannabis enthusiasts from B.C. and around the world,” he says, practically singing the slogan in his charismatic host voice.
“Basically, I roll joints and talk to people about weed.”
Sitting in his living room, of course rolling one of his signatures, he recounts the five-year journey to building one of the country’s most successful and “well put together” underground weedia companies: Studio 710.
It started in 2013, when, after two grueling decades working various jobs in the hospitality and events industry, Ex took some time off to refocus.
“Turns out, 20-some-years of life kicking me in the balls enough did some damage,” he says, laughing. After six-months holed up on his couch, sedated on a handful of prescription medications, Ex did what anyone gripped by an existential crisis does: he made a list.
Realizing he couldn’t return to the thankless 18-hour-day grind, he set