Last week, Maryland’s body of cannabis policymakers, the Maryland Medical Cannabis Commission, unanimously decided to place multiple rigid regulations on advertisements for cannabis products and services. While the regulations are called “restrictions” in the official ruling, there are so many that the state has effectively banned all forms of advertising for anything related to medical cannabis consumption.
The New Rules
According to the new rules, those involved in Maryland’s medical cannabis industry are in a bind when it comes to getting the word out about their products and services. Here are all the channels through which medical marijuana may not be advertised:
Billboards Radio or television Public property Print publications, like newspapers or magazines, “unless at least 85 percent of the audience is reasonably expected to be 18 years of age or older, as determined by reliable and current audience composition data” Literature or flyers “directly handed, deposited, [or] fastened on public property or private property without the consent of the owner”
So what’s left if you can’t advertise your business in your local newspaper or radio station, and can’t spring for a billboard? Some might suggest the Almighty Internet. Not so fast. The new rules also prohibits “any website,