VidaCann’s Nova Road store is the first on the heavily-trafficked eastside of the county, sitting between Ormond Beach and Daytona Beach.
HOLLY HILL — VidaCann, one of 13 medical marijuana licenses allowed in Florida, is opening its first store in the small city of Holly Hill, becoming the third dispensary in Volusia County.
It joins two companies that have already found homes in Volusia County. Surterra Wellness opened a Deltona storefront in March and Trulieve came into Edgewater last year.
But VidaCann’s Nova Road store is the first on the heavily-trafficked eastside of the county, sitting between Ormond Beach and Daytona Beach.
With 14 other locations in the pipeline, the 2,000-square-foot dispensary is a part of the company’s effort to quickly scale up its business by establishing brick-and-mortar locations across the state.
Nothing about its position was a mistake, said Karim Bouaziz, a vice president who oversees dispensaries for the Jacksonville-based company.
“In this case, we tried to be central between Interstate 95 and the beach,” Bouaziz said. “In small markets we’ll take the Waffle House model and be near the interstate and in big markets we’ll try and be in the middle.”
Bouaziz said they’re still finding some local governments are skeptical of the idea of a dispensary setting up shop in their town or city. But instead of fighting with them, he said the company just moves to a neighboring city.
Florida’s legalized medical marijuana system is expected to grow into a $21.8 billion industry by 2020, according to the market research firm the Arcview Group.
The limited number of license holders will form a significant foundation in the state as they are the only entities allowed to participate. Each of the 13 licensed marijuana treatment providers can now open up to 30 retail locations.
More than 100,000