The New “Miss Marijuana” Pageant Comes With Outdated Guidelines and Transphobia

A new North American beauty pageant targeting the cannabis industry has just opened for applications—but only for “unwed” and “natural born” females between the ages 18 to 30.

According to the official site, Miss Marijuana, or Miss MJ, is “the type of girl all the guys want, and all the girls want to be friends with” and the platform “gives you the opportunity to be the activist you’ve always dreamed of.”

Up for grabs is the crown and title of Miss Marijuana, $25,000, and a car—but not the branded Jeep Rubicon posted on the site, because that’s just to show applicants what a car looks like.

If accepted, contestants will upload a profile to be digitally polled by the general public. The online voting will take place for six to seven weeks and the 53 women with the highest votes—one for each American state and one from Canada—will then proceed to the final contest in Los Vegas, Nevada. The finale will include one “personal interview question”, and two catwalks—in a swimsuit and an evening gown.

“It’ll be a fashion show, it’ll be a concert—lotta fun, I hope,” says Howard Baer, the pageant’s founder, to the Georgia Straight on the phone.

“We have so many signed up from Canada that it looks

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